I have always been a coffee lover. There is something about that rich and bold taste that energizes me and gets me ready for the day ahead. Recently, I heard about a coffee brand that claimed to be the strongest in the world – Death Wish Coffee. As I delved into the story of this powerful brew, I was amazed to discover that it was not just about the bold taste, but also about the inspiring journey of the people behind it. One question that crossed my mind was, is Death Wish Coffee veteran-owned? Join me as we explore the story behind this incredible coffee brand.
The Birth of Death Wish Coffee
Death Wish Coffee was born in Saratoga Springs, New York, in 2012. The brand was the brainchild of Mike Brown, a man with a passion for coffee and a vision to create the world’s strongest brew. As a small business owner, Mike worked tirelessly to perfect his coffee recipe, pushing the boundaries to create a blend that would deliver an unmatched caffeine kick. Little did he know that his creation would take the coffee world by storm.
From a Small Business to National Recognition
Initially, Death Wish Coffee was just a local success story, attracting loyal customers who loved its bold and intense flavor. However, it wasn’t long before the brand caught the attention of the wider coffee community. In 2015, Death Wish Coffee won a commercial spot during the Super Bowl, launching it into the national spotlight. Overnight, Death Wish Coffee became a household name, known not only for its strong flavor but also for its unique marketing strategy.
A Company with a Cause
As I dug deeper into the story of Death Wish Coffee, I discovered that it is more than just a coffee brand. The company is deeply committed to supporting veterans and giving back to the community. This dedication stems from the fact that Death Wish Coffee is, indeed, veteran-owned. Mike Brown, the founder of Death Wish Coffee, is a United States Army veteran himself.
The Journey of Mike Brown
Mike Brown’s journey is a testament to the American dream. Before starting Death Wish Coffee, Mike worked as a barista, perfecting his craft and gaining invaluable experience in the world of coffee. However, it was his time in the military that laid the foundation for his entrepreneurial spirit. The discipline, dedication, and attention to detail that he learned during his service set him apart in the highly competitive coffee industry.
A Coffee for the Brave
Having experienced firsthand the challenges faced by veterans upon returning from service, Mike Brown made it his mission to create opportunities for them. Death Wish Coffee actively seeks to employ veterans, providing them with valuable skills and job opportunities. By doing so, they strive to support those who have selflessly served their country.
Giving Back to the Community
In addition to employing veterans, Death Wish Coffee believes in giving back to the community. The company regularly partners with charitable organizations, donating a portion of its profits to causes that align with their values. By supporting initiatives related to veterans, first responders, and other essential community services, Death Wish Coffee stands as a shining example of corporate social responsibility.
A Coffee that Packs a Punch
Aside from its inspiring story and commitment to the community, Death Wish Coffee is also known for its incredibly high caffeine content. With double the caffeine of a standard cup of coffee, Death Wish Coffee lives up to its name. This powerful brew is not for the faint-hearted but for those seeking an extra jolt to kickstart their day.
The Secret behind the Strength
You might be wondering, what makes Death Wish Coffee so strong? The answer lies in the careful selection and roasting process of the beans. Death Wish Coffee uses a combination of Robusta and Arabica beans to achieve the perfect balance of flavor and caffeine. The beans are then expertly roasted to bring out their full potential, resulting in a bold and potent brew that coffee enthusiasts adore.
More than Just Strong Coffee
Despite its reputation for strength, Death Wish Coffee is not just about caffeine. The company focuses on sourcing high-quality, organic, and fair-trade beans, ensuring that every cup provides a premium coffee experience. They emphasize the importance of flavor and strive to create a well-rounded taste profile that satisfies the most discerning palates.
The Legacy Lives On
As Death Wish Coffee continues to grow and make its mark on the coffee industry, its commitment to veterans and the community remains unwavering. The brand serves as an inspiration, showing that a small business with a powerful mission can achieve extraordinary success. Death Wish Coffee stands as a testament to the indomitable spirit of its founder, Mike Brown, and the men and women who have served their country.
In conclusion, Death Wish Coffee is indeed veteran-owned. Its founder, Mike Brown, is a proud United States Army veteran who used his passion for coffee to build an exceptional brand. Beyond its strength and bold flavor, Death Wish Coffee represents a symbol of empowerment, support, and a dedication to making a difference in the lives of veterans and the community. So, the next time you reach for a cup of coffee, consider the story and values behind Death Wish Coffee, for it is more than just a brew – it is a testament to the power of determination and a reminder to savor each day with full force.