Black Rifle Coffee: Discover where this popular brand is based
Coffee is undoubtedly one of the most loved and consumed beverages in the world. It has become part of our daily routine, giving us the energy kick we need to start our day. With so many coffee brands out there, it can be challenging to choose one that stands out from the rest. One such brand that has gained immense popularity in recent years is Black Rifle Coffee. But have you ever wondered where this beloved brand is based? In this article, we will delve into the origins and headquarters of Black Rifle Coffee.
Black Rifle Coffee Company: A Brief Overview
Before we explore the location of Black Rifle Coffee, let’s take a brief look at the company itself. Black Rifle Coffee Company, often referred to as BRCC, was founded in 2014 by former U.S. Army Green Beret, Evan Hafer. Hafer’s vision was to create an authentic, high-quality coffee brand that also supported and honored the armed forces and veterans. With this mission in mind, Black Rifle Coffee quickly gained a loyal following.
The Rise of Black Rifle Coffee
Black Rifle Coffee gained attention not only for its exceptional coffee blends but also for its unapologetically patriotic branding. They often make headlines for their unique marketing campaigns and controversial ad campaigns. Despite this, the brand has successfully built a strong customer base and expanded its product offerings beyond just coffee. They now sell a range of merchandise and accessories, further solidifying their place in the market.
Where is Black Rifle Coffee Based?
Now, let’s get to the core of our topic – where is Black Rifle Coffee based? The company’s headquarters is located in Salt Lake City, Utah, in the United States. Salt Lake City, nestled against the picturesque backdrop of the Rocky Mountains, provides an idyllic setting for the brand’s growth and development.
Why Salt Lake City?
You might be wondering why Black Rifle Coffee chose Salt Lake City as its base when there are major coffee hubs like Seattle or Portland in the United States. One of the reasons behind this decision is the strong military presence and support in the area. Salt Lake City has numerous military bases and a substantial veteran population. By establishing their headquarters in Salt Lake City, Black Rifle Coffee aims to be close to those they aim to honor and support.
A Community of Veterans and Patriots
The strong military connection doesn’t end there. Black Rifle Coffee actively hires veterans and prides themselves on creating a community of veterans and patriots within their company. They believe in giving back to those who have served their country and providing opportunities for employment and growth.
The Black Rifle Coffee Flagship Store
In addition to their headquarters, Black Rifle Coffee has a flagship store located in Salt Lake City. The store, known as the Black Rifle Coffee Clubhouse, offers a unique experience for coffee enthusiasts to enjoy their favorite brews and connect with like-minded individuals. The Clubhouse also serves as a retail space for their merchandise, allowing fans to get their hands on exclusive products only available in-store.
Conclusion
Black Rifle Coffee, a brand known for its exceptional coffee blends and patriotic values, is based in Salt Lake City, Utah. By choosing this location, they are closer to the military community they support and honor. This brand has quickly gained popularity not only for its high-quality products but also for its commitment to veterans and creating a community of like-minded individuals. So, the next time you enjoy a cup of Black Rifle Coffee, remember it all started in the heart of Salt Lake City.